Pleasant is a cosmetic brand that wishes to highlight the rigor and modernity of their laboratory while remaining as effective as possible as their products can be. For this, the visual identity is essentially based on a set of grids, extending through the supports, they symbolize the rigor of the brand.






Fictional project


Brand identity

Neue Haas Grotesk by Linotype
Office Times (beta version)
Boulevard Lab

The Brand Identity

Ron Lach

(Get back home)